Use tools such as to determine how popular a forum is and whether it's worth engaging in on a regular basis. Promoting content and services in the best country-specific forums may be worth doing (providing you can spend the time to build up a genuine profile in the forum to help build trust). is particularly good for this as it has sub-domains per country and industry niche Look for specific content hubs that will help you identify the best blogs by country and industry. Look for specific country and industry social groups within LinkedIn, Facebook and Google + to help identify new potential bloggers and also share your content The outreach and content strategy can help increase referral and social traffic, boost brand awareness and also boost SEO performance also. These sub-folders can then be geo configured to different country Google search engine results.Ģ. com US website for example wanting to target different countries internationally I would recommend creating a sub-folder per target country setup, with tailored country-specific content per sub-folder section. Google highlights the Pros and Cons very well at on the different technical domain configurations that can have an impact on organic performance. com website that has content pages that target just the US? Currently what is your domain setup online? (Check out the Google Global Chrome plugin to help do this). What is the current organic visibility of your website in different countries? You can check this using Search Analytics in Google Search Console or you can check manually for a specific set of keywords (currently included in your page titles of your web pages) across different countries in Google. The technical setup of you website that will help increase international organic traffic to your website If you are looking to achieve the key goal of increasing international traffic to your site I would recommend you approach this from 2 different areas of digital strategy:ġ. There are quite a few different ways to get started, but I think those above are the easiest and help spark some immediate ideas. You'll also be able to see the people who shared this content on Twitter allowing you to broaden your potential network. You'll find the best performing content in your defined period of time for selected keywords or a domain. Put your competitor domains and/or relevant industry keywords into this tool. The alternative to using tools like this is to do it manually using search operators. If you haven't used these tools before, you essentially enter a few keywords related to your industry and the tools return blogs, publications and influencers along with marketing metrics to help you assess who to contact and also with your outreach management. In addition to this, you'll likely identify competitor marketing tactics that can help spark your own ideas.Ģ. Looking at their backlink and citation data will help you identify relevant websites that may be useful for you to work with. Explore competitor backlink and citation profiles.
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